Skip to content

D6 Engine Documentation

Segmentation

What is Segmentation

Segmentation is a way of refining your audience from the broad category of “consumers” to a smaller group or sub-group of customers based on shared characteristics or criteria. Instead of showing generic messages across a website, segmentation allows marketers to send and show only the relevant information to each group. Simply put, segmentation is having the right message for the right person at the right time.

How Segmentation Works

You can segment based on any variety of factors like age, gender, demographics, geographic location, budget, spending behaviour, level of engagement, and more. This can also be done as a one-time, periodic or continual occurrence. Instead of having the same content for all your site visitors, segmentation is creating relevant, unique, and meaningful content tailored to your audience groups.

Benefits of Segmenting Your Website

The more you segment, the better understanding you’ll have of your customers’ preferences. Segmentation gives you the ability to control who you are talking to, what is being said, and when the best time to do that is. Online retailers can promote sales and holiday events to their customers based on their country, province, city, region, or store. Likewise, restaurants can update different menus and promotional offers throughout the day. A thoughtful and successful user journey delivers a user experience that leaves a lasting impression.

  • <depends
        granite:class="js-dos-depends-on-panel"
        jcr:primaryType="nt:unstructured"
        sling:resourceType="dos/authoring/ui/components/coral/multifield"
        composite="{Boolean}true"
        fieldDescription="Enter a combination of criterias and based on the users selection this field becomes optional/manditory"
        fieldLabel="Depends On Criteria"
        name="./dependsOn">
    <fields jcr:primaryType="nt:unstructured">
        <add
                jcr:primaryType="nt:unstructured"
                jcr:title="Textfield"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="add"
                name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <select
                        granite:class="js-dos-select-chain js-dos-conditional-show-hide"
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Field"
                        multiple="{Boolean}false"
                        name="formField"
                        scope="parent">
                    <datasource
                            jcr:primaryType="nt:unstructured"
                            sling:resourceType="dos-website-v3/components/forms/datasource/formfields"/>
                    <granite:data
                            jcr:primaryType="nt:unstructured"
                            chain=".js-dos-depends-on-select-value"
                            controls=".js-dos-depends-on-select-value, .js-dos-depends-on-text-value"
                            filter="coral-multifield-item-content"
                            scope="PARENT"
                            show-default=".js-dos-depends-on-text-value"/>
                </select>
                <operation
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Operation"
                        multiple="{Boolean}false"
                        name="formOperator">
                      <items jcr:primaryType="nt:unstructured">
                          <equal
                                jcr:primaryType="nt:unstructured"
                                text="="
                                value="=="/>
                          <notequal
                                jcr:primaryType="nt:unstructured"
                                text="!="
                                value="!="/>
                          <gtequal
                                jcr:primaryType="nt:unstructured"
                                text=">="
                                value=">="/>
                          <gt
                                jcr:primaryType="nt:unstructured"
                                text=">"
                                value=">"/>
                          <ltequal
                                jcr:primaryType="nt:unstructured"
                                text="&lt;="
                                value="&lt;="/>
                          <lt
                                jcr:primaryType="nt:unstructured"
                                text="&lt;"
                                value="&lt;"/>
                      </items>
                </operation>
                <value
                        granite:class="js-dos-depends-on-select-value"
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Value"
                        multiple="{Boolean}false"
                        name="formValue">
                    <datasource
                            jcr:primaryType="nt:unstructured"
                            sling:resourceType="dos-website-v3/components/forms/datasource/formvalues"/>
                </value>
                <valuetext
                        granite:class="js-dos-depends-on-text-value"
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/textfield"
                        fieldLabel="Form Value"
                        multiple="{Boolean}false"
                        name="formValue"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)"
                        name="multifield_type"
                        value="add"/>
            </items>
        </add>
        <open
                jcr:primaryType="nt:unstructured"
                jcr:title="Open Bracket"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="open"
                name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/text"
                        text="("/>
                <formValue
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        name="formValue"
                        value="("/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)"
                        name="multifield_type"
                        value="open"/>
            </items>
        </open>
        <close
                jcr:primaryType="nt:unstructured"
                jcr:title="Close Bracket"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="close"
                name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/text"
                        text=")"/>
                <formValue
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        name="formValue"
                        value=")"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)"
                        name="multifield_type"
                        value="close"/>
            </items>
        </close>
        <or
                jcr:primaryType="nt:unstructured"
                jcr:title="OR"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="or"
                name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/text"
                        text="OR"/>
                <formValue
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        name="formValue"
                        value="OR"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)"
                        name="multifield_type"
                        value="or"/>
            </items>
        </or>
    </fields>
</depends>


  • <depends
        granite:class="js-dos-depends-on-panel" jcr:primaryType="nt:unstructured"
        sling:resourceType="dos/authoring/ui/components/coral/multifield"
        composite="{Boolean}true"
        fieldDescription="Enter a combination of criterias and based on the users selection this field becomes   optional/manditory"
        fieldLabel="Depends On Criteria" name="./dependsOn">
    <fields jcr:primaryType="nt:unstructured">
        <add
                jcr:primaryType="nt:unstructured" jcr:title="Textfield"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="add" name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <select
                        granite:class="js-dos-select-chain js-dos-conditional-show-hide"
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Field" multiple="{Boolean}false"
                        name="formField" scope="parent">
                    <datasource jcr:primaryType="nt:unstructured"
                                sling:resourceType="dos-website-v3/components/forms/datasource/formfields"/>
                    <granite:data
                            jcr:primaryType="nt:unstructured" chain=".js-dos-depends-on-select-value"
                            controls=".js-dos-depends-on-select-value,.js-dos-depends-on-text-value"
                            filter="coral-multifield-item-content" scope="PARENT"
                            show-default=".js-dos-depends-on-text-value"/>
                </select>
                <operation
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Operation" multiple="{Boolean}false" name="formOperator">
                    <items jcr:primaryType="nt:unstructured">
                        <equal jcr:primaryType="nt:unstructured" text="=" value="=="/>
                        <notequal jcr:primaryType="nt:unstructured" text="!=" value="!="/>
                        <gtequal jcr:primaryType="nt:unstructured" text=">=" value=">="/>
                        <gt jcr:primaryType="nt:unstructured" text=">" value=">"/>
                        <ltequal jcr:primaryType="nt:unstructured" text="&lt;=" value="&lt;="/>
                        <lt jcr:primaryType="nt:unstructured" text="&lt;" value="&lt;"/>
                    </items>
                </operation>
                <value
                        granite:class="js-dos-depends-on-select-value" jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/select"
                        fieldLabel="Form Value" multiple="{Boolean}false" name="formValue">

                    <datasource
                            jcr:primaryT ype="nt:unstructured"
                            sling:resourceType="dos-website-v3/components/forms/datasource/formvalues"/>
                </value>
                <valuetext
                        granite:class="js-dos-depends-on-text-value" jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/textfield"
                        fieldLabel="Form Value" multiple="{Boolean}false" name="formValue"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)" name="multifield_type" value="add"/>
            </items>
        </add>
        <open
                jcr:primaryType="nt:unstructured" jcr:title="Open Bracket"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="open" name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/text"
                        text="("/>
                <formValue
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        name="formValue" value="("/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)" name="multifield_type" value="open"/>
            </items>
        </open>
        <close
                jcr:primaryType="nt:unstructured" jcr:title="Close Bracket"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="close" name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket jcr:primaryType="nt:unstructured"
                             sling:resourceType="granite/ui/components/coral/foundation/text"
                             text=")"/>
                <formValue jcr:primaryType="nt:unstructured"
                           sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                           name="formValue" value=")"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)" name="multifield_type" value="close"/>
            </items>
        </close>
        <or
                jcr:primaryType="nt:unstructured" jcr:title="OR"
                sling:resourceType="granite/ui/components/foundation/container"
                multifield_type="or" name="./dependsOn">
            <items jcr:primaryType="nt:unstructured">
                <openbracket
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/text"
                        text="OR"/>
                <formValue
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        name="formValue" value="OR"/>
                <mutifieldType
                        jcr:primaryType="nt:unstructured"
                        sling:resourceType="granite/ui/components/coral/foundation/form/hidden"
                        fieldLabel="Title (optional)" name="multifield_type" value="or"/>
            </items>
        </or>
    </fields>
</depends>

Last Updated: