Have you ever found yourself grappling with a website that seems determined to make things harder?
Whether it's a button that just won't cooperate or a language switch that's nowhere to be found, encountering website challenges can turn a simple task into a frustrating experience. Recently, I had the opportunity to explore the Laser Airlines website, and it was far from smooth sailing.
Picture this: you're on the go, trying to check in for your flight using your trusty smartphone. You diligently input all your information, only to be met with a confounding problem – the elusive "continue" button has vanished into thin air. No matter how many times you tap the screen or refresh the page, it remains stubbornly out of reach. Forcing me to switch to my computer just to complete a simple check-in process was not only inconvenient, but also left me questioning the usability of the website.
Image source: www.laserairlines.com
But that wasn’t the only Laser Airline letdown. Considering Laser is a Latin American airline, you might expect the airlines' website to be predominantly in Spanish, right? Well, think again. While most of the content is, indeed in Spanish, the check-in section decided to go rogue and present itself in a different language altogether. Imagine the confusion of users who stumble upon this discrepancy, desperately searching for a language toggle that simply doesn't exist.
So, what can Laser Airlines – and other websites with similar UX nightmares – do to improve the user experience? Here are a few suggestions:
Prioritize Mobile Compatibility:
In today's fast-paced world, many users rely on their smartphones for quick and convenient access to websites. Ensuring that all features, including check-in processes, are fully functional on mobile devices is essential to catering to modern travelers' needs.
Maintain Consistency:
Consistency is key when it comes to website design and language usage. By keeping all sections of the website uniform in language and layout, users can navigate with confidence and ease.
Implement Language Options:
For international websites catering to users from diverse linguistic backgrounds, providing a language toggle is a must. This simple feature can prevent confusion and frustration, ultimately enhancing the overall user experience.
While it's commendable that Laser Airlines has addressed the check-in button issue, there's still work to be done to ensure a seamless and user-friendly website experience. By prioritizing mobile compatibility, maintaining consistency, and implementing language options, they can turn their website nightmares into a dream come true for users.
