Clearly

AEM Sites
AEM Digital Asset Management (DAM)
E-commerce
Online payments
Segmentation/personalization
Blogs

OVERVIEW

Clearly is an e-retailer of contact lenses and glasses. Headquartered in Vancouver, the company is the world’s largest online seller of eyeglasses.

PROBLEM

The global eyewear industry is valued at over $130 billion USD. To grow their share of the market, Clearly needed to change consumers’ perceptions about buying glasses online and address customer pain points.

We transformed the online shopping experience with custom features that let users digitally try on frames and receive personal recommendations based on the size and fit of their current glasses.

Our Solution

Individual Experience

Increased sales and conversion rates with tailored glasses collections and creative customization features.
Live Updates

Enabled live updates to product status and availability, making it easier for shoppers to find the information they need.
User-friendly Website

Implemented an inventory management system to improve UX and web navigation.