D6 Engine
Simply put, the D6 Engine is a directly-embedded digital segmentation tool built within AEM, providing an easy interface for marketers to quickly and effectively segment their content to different audiences. D6 Engine enables marketers to quickly and intuitively build separate experiences on a single website based on their largest audience segments or by a direct path to 1:1 personalization.
What it does
The D6 Engine is a purpose-built solution to a simple problem: the need to segment a site for multiple audiences. Traditionally, most websites are built using a “one-to-many” audience approach. In other words, having a single standard website built for multiple groups of potential audiences. From a marketing perspective, this is a huge problem because it’s not delivering the right message to the right people.
A common question that comes up for organizations is “who should I build our website for?” Generally, there are three segments driving the answer:
- The largest segment
- The most profitable segment
- The most loyal segment
The answer is not easy to solve and often marketers are left with suboptimal solutions including microsites, separate content, or third party solutions. The D6 Engine was built to solve this problem by granting the ability to create one single website that can be tailored to multiple different segments and personas. The D6 Engine delivers no compromise, no shortcuts, and improves marketing capabilities for your organization.
Why we built it
One of our larger customers, an electricity/utility company had two types of customers:
- Residential
- Commercial
Though their customer base was 90% residential and 10% commercial, the commercial segment made up nearly 50% of total revenue. This client wanted an online customer portal to execute two unique experiences for these customers instead of having two separate sites built and maintained.
In the current AEM landscape, the answer wasn’t a simple or straightforward one. But this project became the catalyst for change. Knowing how many more AEM users were facing the same issue, the lightbulb went on over our heads: an AEM segmentation tool!
Last Updated: