OTPP Global Rebrand

OVERVIEW

Ontario Teachers’ Pension Plan (OTPP) administers the defined-benefit pension for over 300,000 active and retired teachers in Ontario. OTPP also invests the plan’s pension fund, and it is one of the world’s largest institutional investors.

PROBLEM

Shortly after re-launch, OTPP sought to implement the D6 Engine as well additional AEM capabilities to create different web experiences for prospective global partners. As a part of their expansion plan, this launch included three segmented regional experiences.

Tena is hands-down the best Creative Director I’ve worked with – she’s really on the ball, and I have absolute trust in her ability. It's actually an incredible relief to know that things are in good hands.

– Tony Hanyk, Design Lead, OTPP

Our Solution

Rebrand and Design

Unified all OTPP properties and new content under a unified design that includes new copy, photography, font, colours, designs, and logo.
Single platform infrastructure

Migrated several digital properties from AEM 6.3 and other CMS systems onto a single AEM Cloud Instance, alleviating the costs associated with managing multiple platforms.
Comprehensive Analytics

Implemented a comprehensive analytics suite using Adobe Analytics, Launch and the Client Data Layer (ACDL), allowing the measurement and evaluation of site marketing efforts.