Store Product Notification

Lululemon: Store Product Notification

OVERVIEW

Lululemon Athletica is a billion-dollar, yoga-inspired apparel company operating over 500 stores in 17 countries.

PROBLEM

Cultivating a strong sense of community through in-store events and local products is essential for the brand. But Lululemon needed an easy way to share this store-specific info with relevant customers while maintaining corporate control over email design.

Within weeks, our team developed a custom solution allowing Lululemon to create consistently branded emails

while giving local stores the flexibility to select products and content to send to their specific distribution lists.

Our Solution

Customizable Templates

Created email templates and components that can be independently authored and sent to store-specific distribution lists on independent or manual schedules.
Consistent Messaging

Maintained consistent brand messages by building a custom product integration that uses approved marketing product images and information from the company website in customer emails.
Flexible Permissions

Tailored workflow and permissions to divide content permissions, with corporate retaining control over branding elements and stores gaining control over content.