Lululemon Athletica

AEM Sites
AEM Digital Asset Management (DAM)
Newsletters
Careers
iOS/Android mobile app integration
Advanced permissions
Disparate authoring setup - enabling mass AEM adoption

OVERVIEW

Lululemon Athletica is a Canadian multinational athletic apparel retailer headquartered in British Columbia.

PROBLEM

Lululemon was a growing eCommerce as well as a brick-and-mortar business. But each store had the autonomy to run its business with a sense of entrepreneurial spirit. Lululemon needed to allow these stores to make updates to their website by giving them the ability to change store information and add, remove, or modify local brand ambassadors and/or events.

Our stores became more independent of headquarters and were able to update their information without any bottlenecks or back and forth. We empowered our store staff to react to our customers faster than before.

Our Solution

Intuitive authoring experience

Easy and intuitive authoring environment for non-technical store support staff.
Data integrations

Authors can update hours in one central location that gets updated throughout the web experience (Store PN, Store locator, etc.).
Secure

Authors could only see their own stores’ content and each author could only review their own store. As new stores are added, staff aren’t required to change any author permissions.