Fidelity.ca site migration

OVERVIEW

Digital On Six was selected to migrate Fidelity.ca to AEM. Spanning across Fidelity.ca and 9 microsites, migrating Fidelity.ca was an enormous undertaking given the sheer size and complexity of the site.

Fidelity’s perspective that clients & customers come ahead of profits aligns with our core values (maintain these core values throughout process)

PROBLEM

Historically, Fidelity.ca consisted of two main segments, catering to the public and financial advisors in their logged in accounts. DO6 quickly reacted to a scope change in the migration process and was able to pivot to add a third audience, investors. By introducing our custom segmentation tool D6 Engine, we laid the groundwork for future marketing initiatives around audience targets, as well deliver a successful migration and integration.