Segmentation & D6 Engine Implementation

OVERVIEW

CAAT Pension Plan is a leading independent not-for-profit defined-benefit pension provider, supporting over 360 employers across 17 industries. Following the successful redesign and migration of the Employer Manual AEM Cloud Manager, Digital On Six was engaged to implement the D6 Engine to enhance user experience through audience segmentation and personalization.

PROBLEM

The existing Employer Manual site lacked the ability to segment content based on user profiles, making it difficult for employers to quickly find relevant information. Additionally, the site was relatively unsecured, limiting the ability to offer tailored content and posing potential privacy risks.

The D6 Engine was the ideal solution for the audience segmentation. CAAT’s authors can now manage and customize different user experiences in AEM.

Our Solution

Audience Segmentation with D6 Engine

The D6 Engine was implemented to deliver personalized user experiences by segmenting profiles and dynamically filtering content for specific audiences.
Secure Access with Single Sign-On (SSO)

We integrated the Employer Manual with CAAT’s Azure AD B2C ID management system, securing the content behind a login prompt and enhancing access/security for authorized users.
Training and Enablement

Comprehensive training equips CAAT’s authors with guidance on using the D6 Engine for audience segmentation and content personalization.