Segmentation and regionalization

Segmentation and Regionalization

OVERVIEW

Aviva Canada is a leading insurance group providing home, auto, leisure, and business insurance to 2.4 million customers.

PROBLEM

Insurance is regulated provincially, not federally, which means provinces and territories work within different regulations and offer different products. Aviva needed a way to either tweak content slightly for a product or offer completely different content for a product.

Users who engage with the quizzes automatically have their data amalgamated with third party systems to provide admins with statistical information on the engagement of their content.

Our Solution

Author-friendly system

Authors can quickly adapt any web page to regionalized content.
Minor or major changes

Authors have the ability to make minor changes to a web page or change it completely by swapping out current content for entirely new content.
SEO friendly

Content is still available for SEO. Google is still able to crawl the site and provide a federal version of data so that users can find content via Google.