Skip to content

The State of Digital in Canada 2024: A Snapshot

Digital Canada

This month’s newsletter explores the latest data, insights, and trends shaping how Canadians use digital devices and services. From internet penetration and social media use to mobile connectivity and platform-specific trends, we uncover the key highlights and opportunities for businesses in the Canadian digital landscape. 

Canadian Internet Usage Demographics as of February 2024

  • 50.3% of social media users in Canada were female, 49.7% were male

  • Age & Gender

    Who uses the internet the most?

  • 62% of people aged 75 or older are connected to or have used the internet

  • 94.3% of Canadians have internet access

  • Digital Divide

    Who has internet access?

  • 5.7% of Canadians Remain Offline

  • 86.8% of Canada’s total internet user base uses at least one social media platform

  • Social Media

    How many people use social media platforms?

  • Market leader Facebook accounted for 45.91% of all social media site visits

Connected Canada

  • Connected Canada

    Canada’s internet penetration is expected to reach 99% by the end of 2023 or in 2024 at the latest

  • 6H and 30M

    Is the average time spent online by Canadians, excluding time spent streaming or watching TV online

  • Alberta & British Columbia

    Have the highest internet penetration rate in Canada

Featured Articles

  • June 26, 2023
  • 4 minute read

Website Nightmares: Leon’s

In this blog, we explore the poor information architecture on Leons.ca, a Canadian furniture retailer’s website, and how it affects the user experience.

Read more
  • June 12, 2023
  • 3 minute read

Website Nightmares: Subway

How a subpar signup experience on the Subway app leads to loyalty losses.

Read more

 

Happy Easter!

May this joyous day bring you and your loved ones renewed hope, love, and happiness. Enjoy the blessings of this special time with those who matter most. Have a wonderful Easter filled with joy and peace!

Check out this month's socials

Digital On Six logo
@do6_agency Digital On Six
Follow us!

See what's next

  • May 1, 2024

May Newsletter

This month’s newsletter explores the different ways in which developers can implement AI into their process.

Read more

See all