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AEM Migration & Data Cleanup

OVERVIEW

Digital On Six was engaged to migrate RedTag.ca to Adobe Experience Manager (AEM) Cloud. This extensive project required a complete modernization of Redtag’s online presence, aligning it with industry standards for site speeds, responsiveness, and data management. 

PROBLEM

RedTag.ca’s existing code and platform were outdated.  The significant user traffic meant the website suffered from slow load times, inconsistent UX, and overall poor performance.  With limited time to launch, Redtag needed an AEM expert who could overhaul the current codebase and back-end data management – all while providing a like-for-like analytics and user experience.

The project involved a complete overhaul of the website’s backend and frontend, enhancing performance, user experience, and accessibility – all while meeting aggressive time-to-market goals

Our Solution

  • Platform Migration

    Executed a full migration to AEM, addressing site speed issues and streamlining the platform, significantly improving load times and responsiveness.

  • Design and Rebranding

    We emphasized simplicity and by addressing accessibility concerns through strategic design choices.

  • Data Cleanup

    We performed extensive data cleanup, standardizing information for attractions, hotels, and entertainment. This improved the site’s search functionality and user navigation.

Our Results

  • 3875 Hotel booking pages migrated

  • 14.2K+ Pages optimized for enhanced search accuracy

  • 70% Decrease in user-facing errors

  • 30% Improvement in accessibility scores

  • 10% Reduction in the codebase

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