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Digital Platform Brand Refresh

OVERVIEW

Once migrated to the AEM Cloud, Digital On Six partnered with Redtag.ca for a complete digital platform brand refresh. This first phase focused on modernizing the design, improving mobile responsiveness, and enhancing the overall user experience across core pages.

PROBLEM

Redtag.ca’s website design had become outdated, lacking a cohesive brand identity, a responsive layout, and clear visual content hierarchy. This led to a cluttered user interface, inconsistent branding, and a subpar mobile experience.

The DO6 Creative team’s design focused on accessibility and Dynamic Media features, like Smart Crop, to improve SEO and overall user experience

Our Solution

  • Modernization of Core Pages

    We overhauled the design of key pages to align with a refreshed brand identity, introducing a clean and modern look

  • Mobile First

    DO6 implemented a mobile-first design strategy with reusable, responsive components, ensuring a seamless experience across devices.

  • Improved Visual Content Hierarchy

    By grouping related information and decluttering the overall navigation experience, we created more whitespace and clear visual indicators to guide the user journey.

Our Results

  • 26 New dynamic and reusable components and templates built

  • 30% improvement in accessibility scores

  • 3 Months to complete the entire refresh

  • 70% Decrease in user-facing errors

  • 2+ Dynamic Media features integrated, improving mobile UX and boosting SEO

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