Client Feature: Lululemon Athletica
Omnichannel Lululemon Athletica
Lululemon Athletica is a billion-dollar, yoga-inspired apparel company operating over 500 stores in 17 countries.
What is OmniChannel?
According to Frost & Sullivan, omnichannel is defined as a seamless and effortless, high-quality customer experience(s) that occur within and between contact channels.
Let’s look at how Lululemon maximized their omni-channel marketing strategy.
www.lululemon.ca
Main site
A well-planned online store design that’s accessible and easy to navigate is great, but not enough. Lululemon ensures that the same brand experience is delivered seamlessly from one platform to another. From messaging, visuals and tone of voice, the goal is to help consumers find what they are looking for without feeling bounded by a single platform.
Alerts and Updates
Store Product Notification
Spanning across 350+ stores, store PN provides shoppers with status updates on the availability of new and restocked items relevant to their spending patterns. Lululemon’s omni-strategy assists buyers in finding what they are looking for through direct notifications followed by options and simple directions on how to see and purchase the item(s) that they are interested in.
Segmentation
Time and Region
Whether an item is found in one of Lululemon’s online channels or at a brick and mortar, the segmentation functionality in their custom newsletters updates the consumer on a product’s availability. That means successfully informing and connecting a colour and size specific yoga top to one audience and a waterproof winter jacket to another.
Custom E-mails
Whether an item is found in one of Lululemon’s online channels or at a brick and mortar, the segmentation functionality in their custom newsletters updates the consumer on a product’s availability. That means successfully informing and connecting a colour and size specific yoga top to one audience and a waterproof winter jacket to another.
See what we've done
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OTPP Regionalization
OTPP sought to implement the D6 Engine as well additional AEM capabilities to create different web experiences for prospective global partners. As a part of their expansion plan, this launch included three segmented regional experiences.
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