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A/B testing is your Friend

TIP OF THE DAY

A/B testing is your friend

A/B testing shows you how much simple changes such as button colours, headers, or refining copy can affect a page’s performance.  Improving certain areas of your website can aid in improving conversions, time on page, and pages per session, but knowing what solution might work best in improving your website is the tough part.

Testing helps you see what works and what doesn’t. Monitor these tests and tools on a weekly, or bi-weekly basis to see how changes you’ve made are affecting your page performance.

Never stop testing!

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