Optimizing Website Performance
In today's digital world, website performance is crucial. A slow-loading site can lead to higher bounce rates and lost revenue. Here are some key techniques DO6’s AEM experts use to optimize your website's performance.
8 Techniques to Optimize Website Performance
Optimize Images
Compress images to reduce file sizes without losing quality. Use appropriate formats (JPEG for photos, PNG for graphics) and implement lazy loading to load images only when they come into view.
Minimize HTTP Requests
Combine CSS and JavaScript files to reduce the number of requests. Use inline CSS for critical content and remove unnecessary plugins to streamline performance.
Enable Caching
Set up browser caching to store static resources locally on users' devices and reduce server load, speeding up response times.
Optimize Code
Minify your CSS, JavaScript, and HTML to remove unnecessary characters. Load JavaScript files asynchronously and defer non-critical scripts to avoid blocking page rendering.
Use a Content Delivery Network
Distribute your content globally to reduce latency by serving your site from servers closest to your users, thus speeding up content delivery.
Optimize Web Fonts
Limit the use of font variants and implement efficient font-loading techniques. Preload critical font files to ensure they are available when needed, improving text rendering speed.
Reduce Server Response Time
To improve response times, DO6 can help you choose a fast hosting provider, optimize your database queries, and implement file compression to reduce the size of files sent from your server.
Monitor and Test Performance
Regularly check your site's speed using performance tools. Conduct audits to identify and fix performance issues and monitor real-user metrics to understand and improve user experience.
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The Impact of Speed on User Behavior
40% of users will abandon a website that takes more than 3 seconds to load. Fast-loading websites not only improve user experience but also positively affect your bottom line by keeping users engaged and reducing bounce rates.
